There are plenty of opportunities for brands to increase their sales with hard seltzer marketing. Millennials are known to be health-conscious, and hard seltzer can meet their demands thanks to its low calorie, sugar and carb content. Another opportunity for hard seltzer marketing is the changing demographics of the millennial generation. In recent years, the gender gap has closed, and millennial women are drinking as much as their male counterparts.
Although the beverage category has faced challenges over the past few years, millennials continue to make their own alcohol choices, and the rising health consciousness of the population is benefiting hard seltzer. According to Nielsen, the category will reach $1 billion in sales by 2019, with the brand’s growth predicted to increase over 50% in the next few years. However, there is still plenty of room for growth, especially with the help of social media.
As consumers become increasingly health conscious, the hard seltzer industry is benefiting from elevated taste experiences. Brands can take advantage of this trend by creating new flavors or incorporating flavors that consumers are already familiar with. One example is Bon & Viv’s pear elderflower flavor, which pairs the sweet flavor of pear with floral elderflower. With this strategy, brands can leverage existing flavors as well as popular trends to build a strong brand presence in the segment.
The US market for hard seltzer is still untapped and has a long way to go. Despite the challenging economic climate, the category has experienced an unprecedented rise in popularity and is experiencing tremendous growth. Moreover, it has also spurred other alcohol brands to produce new products. In addition to traditional hard seltzers, there are now cider and wine seltzers. As retail space is at a premium, brands will not want to miss these opportunities.
In order to gain a foothold in the market, brands should be able to create innovative products that stand out from competitors. This will enable them to compete with existing brands and increase their share of market. Nevertheless, the success of new hard seltzer brands depends on their ability to differentiate themselves from existing competitors. However, this can be done, as long as they are creative and have the right marketing strategy. These are key to building brand recognition and establishing a long-term successful business.
Millennials are increasingly seeking alternatives to alcohol and have shown an increased interest in hard seltzer. The category is highly social and can be marketed effectively. For example, a recent study from the Bank of America Merril Lynch shows that millennials are willing to try new drinks that are upscale and healthy. This is especially true for the brand White Claw. Its brand image has been a key factor for success in its marketing.
The hard seltzer brand’s popularity is a key factor in the growth of the overall alcoholic beverage industry. The market requires a constant increase in volume across all categories in order to remain competitive. As a result, the growth of hard seltzer is mainly attributed to its low cost. For example, the price of hard-seltzer is cheaper than other drinks in the same category. In addition, consumers can also purchase Hard seltzer at grocery stores.
hard seltzer marketing is not limited to the upscale category. It can be compared to the slowdown of craft beer. After a decade of explosive growth, the craft beer industry has slowed down. The growth of hard-seltzer brands is not as fast as that of craft beer. In addition to the upscale market, the brand’s marketing has to be adapted to suit the millennial demographic.
The hard seltzer category is undergoing a renaissance, with a growing focus on value and brand engagement over volume. In fact, the hard seltzer category is maturing and offers great opportunities for brand owners. While companies can focus on volume growth for the foreseeable future, it is also important to consider how the market will change during the next few years. The market will experience growth in 2019, so brands should plan accordingly.