With all the different IT news buying guides out there, it can be hard to find the one that will work best for your company. What should you look for in an IT news buying guide? Here are some key factors to consider when shopping around.
The blog should be updated regularly
News is a notoriously fast-changing industry, and staying on top of developments can be a full-time job. Staying current with technology trends and innovations is important, but many professionals don’t have time to research new trends and developments in detail. Make it easier on yourself by turning to a high-quality IT news resource that covers all your bases. A good guide offers thorough coverage of major topics as well as niche concerns. It provides articles covering both mainstream options and emerging vendors, so you get coverage of everything from cloud computing services to identity management technologies. And it should provide insightful analysis along with actionable advice, helping you make sense of recent changes in the marketplace so you can act quickly when something worthwhile comes along.
The blog should have a great design
First and foremost, a great design is crucial because you’re competing with so many other companies in your industry. Don’t put yourself at a disadvantage by using an outdated template that nobody likes. A sleek and professional design is essential if you want people to take you seriously. Remember, first impressions count! If someone visits your website and doesn’t like how it looks, they won’t stick around for long. That means there are thousands of readers out there that might be interested in your content who will never come back to read another post from you! It may sound counterintuitive at first but trust us on this one; good design is worth every penny of its asking price.
The blog should have a user-friendly mobile version
If your business is targeting mobile devices, you’ll need a mobile-friendly website. By 2017, it’s estimated that 77% of web traffic will be coming from smartphones and tablets. To avoid losing an enormous chunk of visitors (and conversions), you’ll want a web design that has been optimized for smaller screens. Make sure yours is easy to navigate on all devices—desktop, tablet, and smartphone—by making your call-to-action buttons large enough to tap and including clear navigation links. Include social media sharing buttons so visitors can easily share your content across their networks too!
The blog should answer frequently asked questions
It’s important that all of your readers are on equal footing, so you should make sure you answer frequently asked questions in your posts. These can include how-to questions, such as how do I install a new printer? or How do I get rid of these annoying spyware programs? You should also be ready to respond quickly and directly with answers when readers write in about specific concerns or issues. This will help them feel confident and comfortable asking you more complex questions down the road.
The blog should provide advice on topics like SEO and analytics
It is important that you are using tools, like Google Analytics and tools from Seer to monitor how your site is doing. Keeping tabs on your analytics will help you decide where to invest time and money into making changes, such as SEO or advertising. While they don’t have everything all figured out yet, there are some great resources out there like KISSmetrics which help guide you in choosing which SEO tactics you should use next. The more data points that show a change in growth or direction of traffic and sales, the means an increased ROI (return on investment) for your website. It can take time before new tactics start showing results but it is important to continually tweak things.
The blog should cover trends in social media marketing
It’s no secret that social media is a powerful tool for content marketing and brand awareness. With all of these new tools available, it can be difficult to know where to ข่าวIT. Businesses need social media management platforms that simplify their workflows, provide detailed analytics and support their business goals. As you research your options, keep an eye out for those with native integration with major social channels like Facebook and Twitter as well as dedicated mobile apps. This can help make content sharing easier while enabling users to track results across multiple networks in one place.
