So, what is the best way of writing an ecommerce marketing plan? What are the objectives and the steps to achieve them? The most important aspect of your ecommerce business is the marketing plan. It is where you define your target market, set up a marketing strategy and write the rules of the game. And people who understand how to write an ecommerce marketing plan will.
In this next article, I am going to show you how to write an ecommerce marketing plan which will employ to grow men s online store from 0 to 500,000 visitors/ month in 12 months. You see, there are two kinds of ecommerce websites – those that have never been online, and those that have been online for a few years now that is turning into a real business. Of course, it will take time, a lot of time to build up one of those websites. This plan can help shorten the time it takes.
With seo and marketing, you need two things – keywords and web content. If you want bigcommerce shops, the words you need to use are bigcommerce, shopify, webstore, eshops etc. The same holds true for seo. Web content will include keyword research, content writing, optimizing images and meta tags.
A solid keyword research plan is an absolute must if you want consistent traffic for your website. I suggest researching keywords daily. You want to determine which ones are low competition and high traffic potential. Then you can research these keywords using Google’s free tools, Wordtracker and Traffic Travis.
Once you have determined your search phrases and research, it’s time to put your plan into action. Write one article on each of those search terms to get your traffic rolling. Write one article per keyword phrase, then another article with each of those keywords in each of your sub-headlines. You can do this for as many articles as you need to get your target audience rolling.
This is the most important part of your ecommerce marketing plan. You must establish that you will have regular traffic that converts into leads and sales. Write down a number you want to reach for each month, and target that amount each day. Use traffic analysis software like Google Analytics, or even just do a site view on your statistics from a week ago.
As you continue to write articles and submit them to the directories, your traffic will grow. In fact, if you haven’t already optimized for your chosen niche, now would be a great time to do so. Focus on solid keyword research and content marketing. Build your business and your profits will grow.
Writing a plan for reaching your target audience is very important. It allows you to write one article and have done the work of creating quality back links, generating traffic and getting your business rolling. If you don’t have a plan, you won’t get the results you want.
How to write an ecommerce marketing plan to promote your new content marketing efforts is to write a blog entry for each one of your subtopics. When promoting content that relates to your niche, link all of the subtopics to your main website. You can also write one blog entry and use a link wheel to get people to click on those links. This is a great way to generate traffic because the blog entries will generate a lot of fresh back links. They will also get your website on the search engine results pages quicker.
To reach your goals, you must take action. Every plan isn’t complete unless you follow through with the tasks outlined. Make sure you are continuously writing and submitting articles, setting up back links and generating traffic for your ecommerce website. As long as you are moving forward and consistently generating new traffic, you will be able to reach your goals.
If you are using bigcommerce or shopify you will need to hire an SEO specialist to optimize your site. You can learn more about search engine optimization and how to get started by visiting the Big Commerce site or downloading a free ecommerce template. Once you have an online shop, it’s easy to find people who will help you optimize your site for search engines.
How to write an ecommerce marketing plan to promote your new Shopify store is to build a solid keyword research program. It is important to choose targeted keywords that will bring you much traffic. You want to start with broad matching keywords that will be most appropriate for your product. Once you have a strong keyword research program in place, you will want to constantly update your database with the best performing keywords for your product. Don’t be afraid to spend money on organic traffic because it will generate more profit for you in the long run.